Source: peninsulapress.com - Tuesday, July 03, 2012
In 2011, Simple Wave moved its production of the Calibowl from China back to California. (Photo: Archer Zhang/ Peninsula Press) This piece is an extended version of an article published in conjunction with the San Francisco Chronicle’s website, SF Gate, where Erchi Zhang is an an intern. When Jeff Bollengier and Richard Stump founded their Bay Area company in 2008, they dreamed of revolutionizing the way people eat. Simple Wave makes a bowl that introduces an inward-curving lip to guide food back onto the spoon and help prevent over-the-edge spills. But when it came time to choose where to manufacture the bowls, the co-founders followed the pack and opted to outsource production to a factory in China. “We basically did what we thought everybody else did,” Bollengier said. Not any more. In September 2011, Simple Wave decided that its product, called a Calibowl, would be manufactured entirely on U.S. soil, joining a small but growing effort to shift manufacturing of American-owned goods back home. President Obama promoted this trend as “insourcing” in his January State of the Union address. Others use the term “reshoring” or “onshoring.” Across the country, businesses ranging from Master Lock in Wisconsin to Chesapeake Bay Candles in Maryland to Sleek Audio in Florida recently moved all or part of their production process to the United States. Last week, the New York Times reported that Google would assemble its new media player, t